Rather than the short-cycle, low-cost manufacturing represented by fast fashion,
A timeless design that will stay in your closet for 5 or 10 years.
We put serious thought into creating tough products that will not wear out even with repeated wear.
The theme is "Tough, washable knitwear that won't wear out even after 10 years of wear."
We do this with the hope that our clothes will not become unnecessary and end up being discarded or disposed of.
We launched the brand, calling it UN-USELESS.
And today we are opening our online shop.
Providing what you truly need.
*Thank you for your support of UN-USELESS.